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Obi Worldphone, the company started by former Apple CEO John Sculley, is adding a new phone to its lineup for emerging markets. The MV1 is an unlocked, dual-sim LTE smartphone with a 5-inch display that can run either Android 5.1 Lollipop or Cyanogen OS.
Recently, the tech industry has been full of talk about the "next billion" people coming online. Obi itself released two phones last year that were squarely aimed at this market. But instead of selling supremely modest phones at bargain bin prices, like Mozilla once tried, Scully wanted to offer high-touch design at an affordable, if not completely cheap, cost.
"In other parts of the world where mobile phone usage is still on the rise, especially with a younger audience, there's this big gap between what people have the means to buy and what they aspire to own," Robert Brunner tells The Verge. Brunner is the founder of Ammunition, which helped design the Beats Pill+ for Apple and is the design firm behind Obi's phones. "What you do have access to [in emerging markets] is pretty derivative, cheap stuff, in this sort of sub-$200 range."