You want to keep it small, you want to keep it focused, and you want to make sure that that they’re, that they’re comfortable in the way that this is going to be deployed. Where does ar vr fit in? Where does adaptive learning fit in? Where does any eye fit in uh? Can you talk a little bit about you know? Do your clients understand the importance of that infrastructure and where this fits in or is it mostly opaque and mysterious and you’ve got to sort of find the right person in the organization to know you know? How are you going to implement this in your infrastructure? So i think it’s, probably one of the bigger challenges in today’s environment. As to you know what is the ecosystem? What what sits where, because you know, we’re in an unprecedented time of of disruption when it comes to technologies and platforms, so so the challenge. First of all has gotten you know exponentially more difficult than ever, so there are people who struggle to kind of understand. You know, should i use this or should i use that, but it gets back to what are you trying to achieve with your outcome? First and you may be able to actually use one platform in a variety of different ways: uh through design or leveraging certain features or or designing support pieces around, or you may need to plan a very specifically applied tool to meet a very specific need.

And and i think that’s, the biggest thing is like when does ar versus vr, make sense, because, like a lot of things, you can probably you know, get to success through a variety of different paths: you’re just trying to find what’s the most um all around effective. With the trade offs that you have with each of the different tools or technologies, and one of the single biggest challenges we have is that when you go to these new platforms or technologies, is it’s actually a culture, how we learn how we grow. You know you don’t just roll out a new technology in an automatic automatically fixed thing. You actually have to prepare the audience to be able to consume use, interact with that. If you were going to suggest to a client to dip your toe in the water what’s. The first sort of sort of low hanging fruit you would suggest to them, would it be ar would it be br? Would it be a specific use case what’s, the sort of short time i can get a successful project out there and i don’t have to you know, consume a ton of time with my it department and everybody else to get this off the ground. You know i you could, you could start off with a low barrier test and learn with you know ar would probably be one of the easy ones to kind of get out there. You know you could easily find some folks to start to throw something.

What i mean by low barrier is you know, you’re able to use a range of devices you have access to to the to the app to be able to get to it um, but do it with some content? That’S, obviously not. You know proprietary high risk with it, but get folks into kind of understanding how the the technology getting more comfortable with that what’s, the user experience with that that’s an easy one to do. Vr. I think personally takes a little more to get up and running in the sense that you have to uh incorporate new technology or devices that you may not readily have, but it’s still not too difficult to get set up. For you know a test and learn even with vr, to get started with just a couple so tom. What what sort of platforms or tools are you guys using? You know what are the popular ones and you know which ones are easy to use and what are you guys using at gp strategies, um gosh, so so many tools, uh let’s let’s, start on the vr side of things. When we talk about the low barrier for entry, there are a number of tools that most common developers are already familiar with. Uh travantas has a platform called scenario: vr adobe has uh a platform um that allows learners to that allows users to to build content directly inside of captivate. Those solutions are deployable either to the desktop or via application to a headset.

My team uses some more sophisticated tools. My team uses unity there’s also unreal. These are visual and object. Oriented programming environments, they’re not difficult to learn at the beginning for a new developer coming in, but but hardcore developers can who are steeped in object. Oriented programming can can jump in and build very sophisticated environments on the ar side of things. Similarly, there’s a number of tools out there, such as uh, zapper and and layer uh, that that learner, that developers can go in and start working from directly and those solutions can then be deployed again from an application on an iphone or an ipad. A smartphone or any mobile device, and then again you can get into more sophisticated development again with some of these platforms like unity, i suppose that that for the first time developer or the first time, uh client who wants to build in this environment, the the most Important thing is to ask yourself the question: what are some of the challenges that our workforce experiences? Is it being able to perform my job at the point of work? If that’s the case, maybe we want to start looking at ar solutions, something that allows those those users to be able to scan an object and get information for just on just in time purpose, whereas maybe i’ve got a workforce that needs to demonstrate that they understand A skill and they need to practice this skill. Well, maybe doing this inside of a virtual reality.

Environment is going to be more beneficial for them. So asking some of those initial questions. Where does my? Where does my workforce need to learn, then that will help inform the decision when i introduced these new technologies, how do i make a sustainable? Did you do a lot of churn on your team, or did you reskill your team, or did you bring in certain talent? What was the mix after you decided hey? This is going to be something we’re going to really have as a core capability. How did the you know the team mix change for you well, and i think it was. I think it was refining some existing talent. I mean we were already blessed in the sense that we had folks that had been working in this space for quite a while. So we had some folks that were cornerstone that had already been working in it, but the rest of them. We started to uphold some internal team members. You know writing a script. A vr experience is a little different than it is to write like a simple animation script. So when you think about an instructional designer or a content developer to think differently, when you’re trying to write out or map out an experience, you do have to think differently how you’re going to design for it um, just as you would too, for you know a Script for a full frame, video, you know you need to think about the combination of of of the visuals with the audio components.

This you know the pace, the flow, the whole nine yards, similar in in the uh vr space, as well as the ar you have to start thinking what that user experience is going to be beyond just what i chose so yeah. I think it’s about upskilling and getting people to think differently about how they design to work within the tools that we’re, seeing so but we’ve been we’ve, been lucky that we’ve been able to make that conversion on our side. What’S. The future look like for immersive technologies and adaptive ai, i mean you know. Google has glasses that are going in their version. Two or three apple is rumored to have their. You know: apple uh, ar glasses. You get all sorts of great technologies being embedded in the phones, i mean uh, you know the defense industry is using it for a lot of. I mean what give me a view two or three years down the road. Where do you think we’re going with all this? Well, i i think that the future is very bright for virtual reality and augmented. Reality. I’D say that we’re on the first floor right now, and it may not feel that way, uh to some folks because they see that these these new devices are out and available and and so the question might be well, you know i’m. Am i too late to jump in here, and the answer is no. We are in a uh uh we’re in a we we’re in a revolution of technology um.

The the development industry is is building and perfecting these tools, but it’s contin going to continue to go up, and one of the things that that i would think is going to be happening is that artificial intelligence is also going to play a role in the not Too distant future, so dennis you had mentioned the role of avatars inside of these virtual spaces. Well, as artificial intelligence gets better and better and more easily integratable into these environments, i think that we’re going to start seeing tools that are going to extend the capability of these virtual spaces. I think that we’re also going to see a lot more uh interpersonal connection and collaboration to these spaces. You know in a world of covid we’re, all kind of locked down right now, we’re, just looking at this from the perspective of this is a a way to to virtually get out and explore spaces together. I think we’re going to see a lot more in our future a couple years down the road, but right now we’re at the ground floor, elevators going up matt your thoughts. You know i would agree with everything tom was sharing. I would also say you know what will be exciting is that we will learn more about how as humans, we interact with these from a research standpoint. You know we’re already starting to see more research about. You know what’s the impact of of virtual reality experiences in terms of human fatigue.

You know how long is some optimal that we can spend in these? You know what are alternatives for folks that are easily disoriented. Will the technology get better so that it can actually identify challenges with that and it can make adjustments, so i think there’ll be a lot of growth in and i think the user experience around them not only just the devices themselves, but how well it it becomes. A more seamless, more tolerable experience for me going across and we’re going to learn a lot more about how we we do that and that that research will, you know, bring, i think, some very exciting new things about either making extending it um, you know even being Able to help us in our day to day experiences where it almost becomes. You know, as available as our iphones are effective, we’ll start to see those applications be integrated into our day to day activities.