Search engine optimization, Backlink, Google Search, Link building, Search engine, Strategy A New Way To Build Links (And Spend Less Time Finding Opportunities)
Wouldn’t. It be great if there was an easier way to build links, Hey everyone, I’m, Neil Patel and today I’m, going to break down a new way to build links. gentle music. Now, before we get started, make sure you subscribe to this channel and if you’re on YouTube click the alert notification.. So the first thing I want you to do is go to neilpatel.combacklinks or you can just Google Backlink Checker Neil Patel and you’ll see it, and when you go to this page, I want you to put in your own URL., So I’m, going to put it in Neilpatel.Com and it takes me to Ubersuggest. – It – takes me to the Backlinks report, where I can see how many links I have, but then what I want you to do is go to this new report, which is the Backlink Opportunity, report. So I’m, going to put in Neilpatel.Com and I’m going to select domain. It’s already selected., Then I’m, going to put it in a few of my competitors like moz.com and click the plus button. I’m, going to put it maybe quotSearch Engine Land.quot Click, the plus button., Maybe even searchenginejournal.com. Click, the plus button.. So what this report does before I click Search. It shows you all the people who link to your competitors and don’t link to you.. The reason this is important is, if you go out there and you do a ton of outreach and let’s say you hit up a ton of websites out there on the web and you just try to get links.
Well if most of those websites don’t link to Anyone in your space, you or your competition. What do you think the chances are that they’re going to link to you Slim to none, but on the flip side, if there’s hundreds, if not thousands, of websites that link to tons of your competitors even two or three of them, what’s the chances that they’ll link To you Very high, for example, if Mozilla here links to Moz quotSearch Engine Journalquot and quotSearch Engine Landquot there’s a good chance. If I do outreach to them, I can probably get them to link back to me., Not always, but in some cases – and you can see what URL specifically when you click the dropdown linked to your competitors – and I can see it here with this line.me and I Can just keep going down. This one’s t.me., I think that’s, Twitter, URL shortener.. I could be wrong on that. One. Here’s, w3.org, good opportunities, there. Here’s, one Wikimedia a lot of good opportunities. There. Yahoo would love a link from there but that’s the overall point right. If you see a lot of people linking to your competition, you can typically get them to link to you as well, and you can actually base it off of a specific URL as well like this URL here links to three of my competitors.. This URL here links to three of my competitors and you can do that and by looking at the specific URLs you’ll, be like quotAll right.
If someone’s linking to multiple my competitors like this Amazon affiliate page, I have tons of articles on affiliate marketing that I could probably hit up Amazon and be like ‘Hey. Would you be interested in linking to me as well’quot? This strategy is one of the easiest ways to build links.. Now, when you go to one of these sites and you’re trying to build links like let’s say I go to, I don’t know I’m going to end up pulling w3.org right and in a new tab, it’s pulling W3 and it’s a slideshow presentation. I’m going to go Back to View Show URLs Show Toolbar. All right. So if I’m, like quotAll right, I want W3 to link out to mequot. You can use a cool site called Hunter.io, which is free and you can type in any domain name. You just have to register. It’ll. Tell you they found tons of people’s email addresses and they’ll give them to you.. All you have to do is just click Find, but you can end up getting a lot of emails for free every month. 25 searches so that’s great, and I would just go through this and I would start finding more and more emails and what’s really cool with this strategy is you can get super specific and here’s the example for this. So I’m, going to type in the keyword SEO. As you can see, I rank on page one in the United States, but I don’t rank number one.
. I only rank on page one.. Moz ranks ahead of me so I’m going to open up loading up that email or URL. Here’s, one from quotSearch Engine Land.quot Here’s. One from Wikipedia, and then you got the one from neilpatel.com.. So if you look at this article it’s on a introduction to SEO beginner’s guide right, This one is introduction to SEO as well like what does SEO. How does it work This one’s similar search engine optimization.? What it is the definition, the history. Mine Intro as well so they’re, all very similar.. So now what I want you to do, is you take your URL so I’m going to take mine and I’m going to pop it here. So enter your domain or URL. Change. The type from domain to URL, so you can see exactly who’s linking to your URL and then I would do the same for my competition.. So then I’m going to go to this Moz one. Let me click the Xs here and I’m going to end up putting URL, so I want to see the Moz URL and who links to them, but who doesn’t link to me. I’ll, do the same with quotSearch Engine Journal.quot Make sure you select URL., Then I’m, going To end up clicking on the Wikipedia one and that’s it so when I click and run this report, it’s going to do a search to see who’s linking to my competition, but not me. Again, if a website or multiple websites link to competitor articles that are very Similar like theirs, is all about the introduction to SEO or what is SEO and they don’t link to me.
This is great. Like I look here all right. This developer.apple.comswift blog links to the Wikipedia and the Moz beginner guide. iTunes links to both of them as well.. Google Support and it keeps going on and on and on – and this is showing me who’s, linking all to my competition, but not me.. This one links about quotSearch Engine Landquot, Moz Wikipedia.. This is a great one and this article is I’m going to load it up. Here, quotHow to Scale Your Content and Marketing for International Trafficquot right. Ah, this article no longer exists. I’m going to scroll down a little bit more. W3 right. So I can go hit up this. The person who wrote this one and try to hit someone up at the W3 website try to get them to add a link also to my website. Let’s, see I’m going to keep scrolling looking for more options. Here’s one on quotIssuuquot. I S S? U? U! Quotblogquot! Quottop Publishing Trends of 2020.quot. I can hit them up as well. Try to get them to link to me and as I go through this, you can keep going through and you’ll find a lot of people link to your competition, but not you, but the reason I like using this one and going back up this one, gives you Specific people who are linking to a specific article, not just a domain but an article.. So if you have multiple players linking to a competitor’s article and it’s very similar to yours, but yours is more in depth and more updated.
You can outreach to them like. I may say: quotHey John, I noticed you linked to Moz and quotSearch Engine Landquot and Wikipedia when it comes to overview on SEO. But you know what AI in SEO is a really booming topic and none of them really cover that. But when you go to all the conferences, everyone’s talking about that. Check out this article., It not only breaks down the introduction and the basics of SEO, but it also breaks down how people can leverage SEO AI to use that to increase their rankings over time.. I think your readers will love, it., Cheers Neilquot and when you do stuff like that, you’ll get more targeted links and the overall goal is if you’re, emailing out 100 people and you’re getting very specific, very customized is their email you’re. Using these strategies, you should aim for 15 plus links. It’s super super effective. It’s a great way to increase your rankings.. If you have any questions on how you can leverage this tactic or if you’re confused in any way leave a comment. Below. I’m here to help you out., If you just want my agency to do everything for you check out NP Digital.. I hope you like the video share. It tell other people about it..