Spotify, Patent How does Facebook utilize design patents?
Because what you’re going to find out what we’re going to we’re going to discover is that a lot of these design patterns actually cover gui based interfaces. So i think you guys are going to find this content super super useful, especially if you’re anywhere related to the software space under developing software products or related to in the software business, which is probably going to be a lot of you. The way to do it. Um, what you’re going to want to do is you’re going to want to go to uspto.gov menu and then patents and then we’re going to want to go to search so we’re going to go to get started and then we’re going to go to get started home And search for patents now remember there’s two types of patents you can search for you can search for published patent applications and issued patents. Now what’s interesting about design patterns is that they do not publish okay design. Patents do not publish they only issue as utility patents. So we’re going to focus on just issued patents, so we’re going to focus the subject of this show and possibly future episodes on just design patents. Now the way you’re going to go about searching is you’re, going to click on the advanced search and what you’re going to want to do actually i’m going to zoom in to oh, the trick here. Is you want to search by asani, so we’re going to go ahead and search by asking e and we’re also going to be searching by design paths now the trick? The trick for this is using the type code, so apt, for is the the design code for for design pattern is the code for design pants and, if you didn’t know that that’s totally fine, because there’s a legend down here that actually explains to you.
How you can do these search queries so again, if you scroll down you’re, going to find a n is going to be down here, ask any name a n and then, if you’re, looking for apt you’re going to find it right here, application type now let’s say: Oh hey i’m here, but i forgot. I didn’t know that four was a number. How do i know we’ll, just click on it and it’ll. Take you to another page and it’ll. Just tell you so here’s how you can find out. So if you’re looking for utility pads, you would just do one design pads. You do four so that’s the top scroll back and get back to it. So we were searching again we’re looking for facebook and we’re looking for design patents, so let’s do a search, see what comes up and, of course, a large number. So no surprise here, i’m gon na i’m kind of interested in seeing some of the earlier ones. So i’m gon na click on go to the end and start from start backwards. Uh let’s, just start diving in seeing will be fine, seeing what sort of design pants they have issued again. Remember. Patents, design patterns last for 15 years let’s take a look at their earliest design pattern. Elise is assigned to them. You can see here. This is the design pattern down here and, if you click on images, you’ll actually get to see the actual images of the design patent.
This is probably very very familiar to a lot of you guys. If you click on full pages, you can actually see the entire patent, so let’s scroll down, uh okay. So this is a classic classic design patent on the actual user interface, the web based desktop interface, as you can see so it’s a gui remember. Broken lines are not part of the design and that’s stated clearly in the claim. The broken lines illustrating the display panel and portions of the gui form no part of the claim design. So let’s let’s look at the design itself again. This is sideways kind of hard to see. Ah, but here you go here’s a zoomed in and this right here and it’s it’s this bar here these lines here, and these logos here so again very interesting, very interesting way that they actually went about to protect their actual interface, so um and again. What? Of course, what a lot you’re gon na notice and notice right away is that again this is an older patent, so 2012, so 2012 that’s quite a while ago, and i think one of the things that’s really interesting is when you look at a whale like facebook. What you’re going to see also is that their design pants actually tell a story, and i think that’s, what we’re going to be discovering as we go through the design pattern portfolio so i’m going to go and click back, let’s check out what sort of patents design Patents to follow so i’m going to guess that a lot of these are probably going to be very similar on the same thing.
I know that, just because of the title again, they changed the rule. It used to be 15 years now it used to be 14 years now. It’S, 15 interface, let’s click on full pages. So it looked like that last patent was focused more on the upper title bar this one seems to incorporate aspects of the side. So these side icons to the left so super fascinating it’s, not just covering the top here, but it’s also covering the news, feed the messages but notice notice. It’S, not the text it’s, not the text, news feed it’s, not the text messages, it’s it’s, not it’s, not the word photos, it’s, the actual icons and it’s how they’re displayed and how they look on the screen, that’s what’s being protected by the design pattern. So it’s the ornamental features that are being protected. Okay, it’s very interesting it’s, also very interesting that that there, some of their icons are also in dashed lines, meaning that they’re not cleaning those icons as a feature of the mark. So really in reality, it looks like what’s being covered here are just these upper. What is it three, four five, six, seven, seven or so icons again their orientation um and how they, how they look on the screen, so let’s see well let’s, see what other cool gui based patents design patterns. We see from facebook, let’s see so again. February. 7. 2012, again, really old guys, obviously their application looks very, very different.
Now. Another interesting thing to look at is you can look when it was filed so february, 3rd 2010, and here the date of the patent is february. 7. 2012.. Very, very interesting one. Another thing that that indicates to me also is just just goes: to show the speed speed that you’re able to get design patterns through it’s a consideration as well um, if you guys are in the software space one a quicker way that might also give you value Is protecting the actual gui, just like facebook has done here? Ah, okay, now we have a little more so now now it’s, almost like their gui, is going deeper and deeper in to what their actual product looked like at the time. Um and again this is a so. This is also 2012 patent later in the year, though, the prior ones were in february. This was back in november, so let’s, look at the full pages, see what we see interesting, very interesting again, all the dash lines. These are not parts of the actual uh what’s being claimed, what’s actually being claimed would be the search bar these icons to the left, and then these boxes here that appear to represent images, so let’s go back and see what else other interesting facebook design pads. We can find and again these are early – these are early in the company. Well, i guess the company was already a few years in, but still it’s, it’s it’s really relatively early and again this is 2013, so now we’re moving forward in time.
We see zuck’s is on this one, so this one, interestingly, is just covering the facebook icon right here, really really interesting to see the choices that they made, what they decided to pursue design patents on display panel with graphical user interface, let’s see what this is about. Again, this now we’re later we’re later in 2013. This is october of 2013 and let’s see what this is. Ah, okay, so this looks like a status update. Take a look guys, remember the text every all these this is. These are all on dashed lines: what’s actually being protected is what you see in the solid lines so as they call it, this is a display panel. Okay, so this display panel is what we’re protecting better view. These are sideways and again the add button that icon just this box here within this other box. That’S really interesting is the creativity that’s injected by the practitioner and the ability to look at something and realize that there’s other avenues of possibly protecting it so again kind of similar to what we saw before and again. This is interesting because this is a again december 10, 2013, so it’s a little later display panel of a program, computer system with a gui and an animated gui very interesting, let’s see what this is about: cool let’s check it out full pages. This looks like another type of panel display panel okay, so this to me looks like a post, so this is the gui on possibly wall let’s go back now.
One thing i’ll also note here is that a lot of these are named the same so to me, that indicates that these are probably variations of the wall. Let’S let’s, see if that’s, true, ah yep sure, looks like that variations of the wall here confirm. Oh confirming friend, request okay, so this is a friend request. It looks like cool let’s check out what this is display. Panel of a program, computer system with a gui let’s, see what else we can find again and then we have a whole slew now of additional designs. Uh with again with this very very similar name, so be interesting to see. Ah, okay, this is a little different. Uh, okay, so this is the news feed, okay, so now we’re now moving on to the newsfeed, it looks like again it’s super interesting to see this because it was uh way back in 2013., it’s kind of funny to see the images that they decided to use For their design pattern again same same name so let’s see, maybe this is another variation on friend requests. Ah very interesting. This one’s interesting because if you notice what’s not dashed is just the side panel, the side panel and then the word, the actual word wall. So the word wall, and then this tab here, the three the three vertical bars again. This is all super useful if you guys are at all in the software space and are looking for more creative ways to protect your ip and not only creative but also cost effective, because what you’re going to notice is that design patterns tend to be easier to Get and if you notice before, oh, we had the wall where the wall was in solid, now we’re going to do photos, okay, so i’m guessing could be wrong, but probably there’s going to be info and friends.
If we look at some of the other other marks that have the same name, let’s see let’s see if my prediction is correct – ah very wrong, that’s very incorrect, so this is now okay, so this is showing friends uh where you can search. It looks like you can, search your friends and again. What’S solid is the friends button and it looks like this friends icon to the left, it’s also interesting, to see which of the icons they actually think are important and are worth worth protecting in a design patent, and this really gives you a sense of that. Okay, so this is search for people okay, so this is a search search panel and again, if you look it really, the only thing that isn’t a dashed are the icons and then these lines, these solid lines coming down – and here we have more panels – looks like Icons more icons, it looks like here we have even less dash lines again looks like it’s, just this solid line here and then these three icons on the upper right. This is the last with that same name, it’s kind of neat to see this the same title ones. You know it’s kind of a long, probably similar pattern. It looks like this one’s again focused on just oh let’s. Just focus on this chat icon here. Well, let’s see what this one’s about display screen with graphical user interface, so now we’re in the mobile space and we’re getting into how it actually looks on the phone again here we have a like button, so the like button now the word like looks like it’s, Not looks like it’s dash, but the shares looks like it’s dashed, but the like icon and listen.
These boxes here appear to be what is being claimed. Let’S go back and take a look at one, more display with graphical user interface. So again, this is probably another mobile application again like button to the right and then these solid blocked, solid interface lines showing various parts of the gui that are in fact being protected. So this solid line here and then this lower line here um and then the like button so again, super interesting um, stay tuned, we’re, going to show you guys more on facebook design, patents and how they actually use design patterns to protect their gui. A lot. A lot of that, you can learn a lot of creativity, that’s allowed in actually protecting your software, not just on its structure and function, but also in how it looks and how it’s displayed to the user, which is really really valuable, because, if you’re in this industry, In this space, what you see is that the big whales always get copycats and so having the sort of protection could actually be extremely valuable to what you to your businesses and to what you guys are doing.