Spotify, Patent How does Facebook protect their brand?
Most people think software, oh well utility patent, but as you guys are going to find out there’s a lot of design. Patents also that just protect the gui so let’s check it out. You want to go to uspto.gov and then you want to go to patents, and then you want to go to patents home and then you want to do search patents and then what you want to do is you want to click on advanced search? What you’re going to do is you’re going to search by asking e so the way to do that is by typing in a n. Now a n is, if you don’t know what an is you can go down and read on it, read about it but it’s. The ascii name so in this case patents that are assigned to facebook, so we’re going to search for them. I want the company and then i’m going to search for design code for which means that this code here apt again, if you’re unsure you forget, you can always go look up the application type and if you click on it, actually takes you to get more information On it so that’s how you know that it’s a design patent, so let’s go back and click search let’s get into it. So, oh yeah before that, though uh we have a special guest trevor who’s also here with us today, and i would love to hear also if you can give us some input on some of the guise that we see um so facebook’s a really old company, and I mean i think it was oh, i want to say 05 when i started using it, and trevor was probably, i would imagine elementary school, probably yeah elementary school yeah yeah.
So did you were you using it back then uh? I didn’t use facebook until, like eighth grade middle school, so that would be 2010 2009.. Okay, so check so check this out. So so this will be actually a fun experiment. So let me show you the really really early designs that they actually filed on it’s. The trip to go back and actually look at some of these design patterns because it basically tells the genesis of their their system right of their site. So i don’t know if this looks familiar to you at all, but this was the actual gui that they patented for posting well yeah. That is not recognizable to me at all, so this was the one that i because i remember this from early 2000s like right here, oh yeah, definitely not even ringing a bell for me: it’s definitely fun to get different perspectives on this. So again, so now we’re back to the guise. But what you’ll notice here is that it looks to me like a mobile, because you can see that there’s, a keyboard down below let’s check out what other interesting design patterns they have. So these are probably going to be a whole slew of mobiles that’s, just my guess, because these all have the same title: uh, okay, so there’s a post on the wall and again we have the mobile down below uh. Okay. So these are. This. Is the friend request tab? It looks like so.
I think i think, if you guys are, are sending it home and and develop software any anywhere there’s a gui. You can consider possibly trying to and try to file design patents on various distinctive qualities of your gui. That show basically user flow right use flow and how the application is used on both mobile and desktop. So again, we’re looking at this looks like a mobile keyboard and then let’s see what this is probably another variation on mobile. We might guess uh, okay, so these are photos, okay, so let’s actually let’s, look at your photo album here. We have something different. It looks like this looks like an actual device, not just a gui whoa interesting. So this is a beacon device, so this is i’m. Assuming related to some network networking technology yeah, we don’t actually have a whole lot of information on this guy. So here we’re back to display panels let’s skip ahead a little in time here, let’s uh let’s go forward. Let’S see what other types of displays we can find here: i’m, going to skip about 10 of these patents. Let’S see um, see if we for the designs, how the designs change, how the progression goes: uh, okay, some more more feed related here’s, an electronic device. So non gui related i’m guessing, oh, very interesting, so this doesn’t really tell us a whole lot as to what this does. This looks like a port of some sort, possibly like a hdmi port.
Maybe yeah kind of what i was also hoping we could see would be changes in the actual ui as we as we go through time, so this is so now we’re in 2018. Now this looks a little more probably like what you guys are used to. You. Can see also the shape of the phone’s different? This looks like a later iphone model. Interestingly, everything looks dash to me it’s hard hard to identify exactly what it is. Maybe this down here below is what they’re saying yeah it’s quite hard for me to tell just looking at this what it is they’re claiming because everything looks like it’s dashed the only bit that doesn’t look dashed. Is this character down below and these faces here on? The side wow this one has a lot of figures: 36 figures, i’m curious um – how they describe this so it’s in terms of what they’re claiming it’s a displacement, animated, graphical user interface uh. So here they’re showing sequences, i see so they’re trying to show an animation. So i think this is the animation here down below, so this is a pretty classic technique of showing animation and flow, but using design paths let’s see what this one is again we’re much later in time now so we’re in 2018. So we skipped about three years. Ah, okay, so again, these design pants are going to be a little closer, probably to what we’re used to seeing again. What they’re trying to show here is animation, so it’s a sequence first image in a sequence for a display screen with graphical with the gui.
So here i think they’re trying to show this progression: uh, okay, so here’s the animation. These are solid and you see how they pop out. They pop out out in the screen notice the face themselves: aren’t what they’re protecting it’s, just the fact it’s the location of and the the look of how this pops out that’s what they’re trying to protect uh and then the placement of the comment. Let’S scroll up let’s see oh here’s, a camera design pattern on a camera let’s see. So this is 2000 june 5. 18.. Sometimes you get information just based off of the other publications. So, oh, i guess this is prior art, gopro, gopro, odyssey, ah, okay, another device that i’m not familiar with. They have a design pattern and a water monitoring system huh. One of the interesting things about a lot of big companies is, you have, since you have so many different engineers. People get a lot of creative ideas and big companies have the resources sometimes to pursue patents on devices that may not be their core product, and so you can come across some pretty interesting design, patents and utility patents for a lot of these big companies. Let’S check out this utility, ah okay, so this is more again more mobile. This looks like the check in so one of the things that we’re noticing is that as time progresses their design patents scope more from away from the standard desktop gui to the mobile.
Obviously, because that’s, probably where majority of the use is actually occurring and again down below you see these icons, these, these probably look familiar to you guys, i’m, guessing or probably more familiar than the earlier desktop gui. One comment i have on this, though it almost looks like they’re trying to show animation with the way that they they render so they’re going from. You see that so it it goes from here and then it slowly pans out apple was famous for doing this, for showing animations using design patents in this fashion see if we can find more interesting, animations related to mobile i’m, guessing a lot of the ones that We’Ll see from here on out are probably going to be mobile based, oh wait. This looks like this looks like a desktop version display panel. Okay, very cool let’s, see what else we can find let’s look at some of even later ones uh. This looks like their ad management. Gui let’s, take a look campaigns i see, so you can create campaigns again all the dashed lines – they’re not actually claiming as a feature this, for example, isn’t dashed. So that would be. That would be what they’re claiming is as a feature of their design patent, but i think if we scroll through, i think what we’ll see is we’ll see a similar user flow and possible animations, not animations but i’m. Just trying to show progression in the gui in an animated sort of way they call this a transitional, gui.
Okay, it seems like pretty much every feature that you could imagine that they have, they thought was thought probably went into whether or not they should pursue a design patent on it. Obviously, in addition to utility, but also design, huh uh, okay. So this lets you do. The the vote, the like the light count, comment count and the share and looks like this is all about the placement because remember the it dash lines, not not being not being protected all right well – and this is pretty interesting – i think we can uh do another. Do another episode again later and do more deep, diving into facebook’s design, patents and but design pants are also really cool, because you can quickly, you can garner a lot of information just by looking with just by seeing looking at images looking at drawings, there’s not a Whole lot of reading that’s involved there’s. Another reason why they’re really interesting, because you can learn a lot really quickly. You also can get an understanding of what the company actually values and what’s worth protecting from their perspective, because obviously, a lot of resources go into filing each design patent so again, um. The reason why we’re doing this series is to show you guys how, if you guys, have software applications you guys put out, and you want to consider other creative ways of protecting your intellectual property of your software. You can consider trying to file design patents on your gui and facebook’s.
A really really awesome example of a company that’s been very successful. Doing so, and has many many design patents.