Jaguar Land Rover, Jaguar Cars, Electric vehicle, Tata Motors : India’s Electric Vehicle Space at Very Early Stages
Thank you it’s, a pleasure joining the show. As you know, ev industry in india is in its very early stages of growth. We introduced our first product in 2018, which was the tigor eb in the fleet segment, as well as for government departments, and it had been a huge success, given the low tco value proposition that it offered. Similarly, we launched just a year back a vehicle called nexon. Eb for the personal segment – and this has been a product which has broken the myths as far as eb adoption is concerned and that’s. The reason why the single product is commanding nearly 65 of the total share of the ev industry, which is very innocent. As i said, there are a lot of barriers in the country in terms of the whole ecosystem presence, and i think, with these kind of choices which bring the right balance of price performance and features, is really making eb industry look exciting going forward, but these are Very early stages in these last three years of our presence, we have been able to now reach a 75 market share and we have been growing since then uh multiple full times. Even in this difficult pandemic period, we have been able to grow three times. So i think the ev industry looks very exciting uh going forward. Yes, you know, build it and they will come. Is it a case of building the cars and you’ll get the ecosystem which follows, or can you have an ecosystem which will then engender more demand for your vehicles and other ev manufacturers vehicles? Yeah? You know this.
This is exactly the question which we had when we were entering the uh electric vehicle space. We very quickly realized that ecosystem is a problem that you have to solve simultaneously. Otherwise, you can make fantastic products, but it cannot sell and that’s the reason why we collaborated with uh multiple group companies to create the entire ecosystem. And what i mean by saying is that you have to create charging infrastructure. You have to have the localized part manufacturing to ensure that there is a sustainability going forward. You have to create cell manufacturing within the country, and these were the challenges that we saw, and this is where we started collaborating with tata power, which is doing charging infrastructure for us. You know not only in terms of bringing public charging but home charging solutions which is more important and that has really helped. Similarly, we have a group company which is called tata automotive components which is working on the battery pack uh. You know manufacturing within the country and tata, chemicals, which expect, which has expertise and chemistries is working on cell manufacturing, so bringing all the ecosystem elements together is really helping us overcome some of the barriers which existed in the ev industry and uh. This is this is so very quickly most important very quickly. I mean you know. Morgan stanley is highlighting at the moment that we could see a battery shortage. So, are you seeing any evidence of that in the pipeline and if you do, will you demand more from tata chemicals, so we have not been witnessing so far any challenge, given that our demand is also not very high as compared to what you see, for example, In china, but in the coming months we do see uh the issue of battery because of currently the semiconductor supplies uh, but otherwise we have not been facing any challenge as of now.
So you talk about how the ev market in india is in its infancy. When do you see a mass market? How soon can that happen? Yes, so see? If you currently see, electric vehicles were two to two and a half times more expensive as compared to conventional vehicles and that’s. The reason why we said that, if we are able to bring it within 15 to 20 percent, this can become a mainstream choice and uh. We have seen with the success of nexon ev that if you are able to do that, it really works. The second challenge for us would be to bring the prices below ten thousand dollars us, because that is where the maximum volume in the market uh you know, is, and therefore i see that in one or two years time period when the battery prices are going to Come down, it will be possible that you can create cars less than ten thousand dollars uh to really service that kind of a market, but at the same time, in next to one or two years, it is important that the charging infrastructure comes, and there are a Lot of initiatives which the government is also working on, there are ecosystem players which are coming in and in combination with the charging infrastructure and more affordable vehicles which bring in 15 to 20 percent premium price as compared to conventional vehicle. I think we’ll find the inflection point very soon. Tata motors has a dominant market share in the ev space in india, but that’s, partly because you are pricing your evs much lower than your competitors.
Can you continue to do that? We should be able to do that. Uh, you know, because we have been uh, you know able to make these products on the back of some of the investments that we had made in the conventional vehicle space and which were electrification ready, and we have just very smartly brought the balance of performance price And range customers are very happy to have a vehicle which delivers them at least 200 kilometer range, but is able to uh. You know deliver a vehicle which is at 15 to 20 premium as compared to conventional vehicle, and that is not difficult to really make it possible going forward. It becomes easier because you’ll be able to provide higher range as the battery prices go down so i’m. Very confident that uh, you know with this approach, we will be able to uh consistently offer uh vehicles at you know this kind of a price point also on the back of the government, support that we are getting there’s. Currently, tensions between india and china is that impacting ev manufacturing plans in india in any way so far it has not, and you know there has been progressive localization that also which we have been working on. There has been absolutely no disruption as of now as as we see today, because you have we have seen in the last three four months. We have been able to only grow our electric vehicle volumes, so as of now, we don’t see any challenge rising because of that just looking at this global chip shortage has that affected your business? It has not affected our business uh so much at this stage, but it remains a precarious situation for all of us uh, given that it’s a global uh issue that the entire auto industry is facing.
But so far i would say the impact has not been that much, but you really see that you don’t get that kind of clarity uh in the coming quarter or so when you talk to the suppliers, uh and it’s it’s it’s uh it’s a very precarious situation.